Is the situation brighter for a company who owns the hardware and the software, for Apple?
Taking a picture of an AI generated image aside, theoretically could Apple attest to origin of photos taken in the native camera app and uploaded to iCloud?
Ultimately even with that tech, you can still take a photo of an AI generated scene. Maybe coupled with geolocation data in the signature or something it might work.
I see signing chains as the way to go here. Your camera signs an image, you sign the signed image, your client or editor signs the image you signed etc etc. Might finally have a use for blockchain.