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You really should learn about the new MacBook.

I’m not sure what market you are in, but this thing will absolutely upend the low end market in North America. This is a MacBook which handily competes with used/refurbished M1 airs for performance, but sells for less. Hell, it sells for less than an iPhone.

They have managed to keep the build quality without really sacrificing anything you would expect on an entry level computer.

My experience with the low end of laptops is that people can’t even tell you what OS they have (chrome or windows). People are going to see this and think that apple makes good phones, good tablets, and now good computers for affordable prices. The existence of the c model iPhones never “cheapened” the high end models. The existence of the iPad does not cheapen the iPad Pro. All the reviews and media basically are people wondering how they managed to create such a high quality product at this price point.



The ad on TV here tells me it will cost 599 quid and comes in multiple colours. No hints as to what it will actually do.

Personally, I advocate people to convert Windows 10 cast offs away from e-waste, rather than buying tomorrows e-waste.

The number of ex Win 10 machines will vastly outnumber however many of these things that budget Apples will ever sell.


It’s a general purpose computer that runs MacOS, just like every other Mac from the past few decades.

If you want an ad to tell you what that means, well...

There is great value to be had in reusing old hardware selling for a fraction of new pricing. There is great value to be had in an affordable machine with great battery life, light weight durable design, and a user friendly interface that will work and be supported for the better part of a decade. Knowing that some customers will be better served by the former or the latter is pretty valuable.

As an aside, if you are concerned about e waste, take a look at the teardown videos of this machine. This is being touted by many as the most repairable Mac in decades (admittedly, a low bar). Just about every component can be replaced in a few minutes with nothing more than a screwdriver




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