> Isn't that an obligation when you own a trademark? That you sue people, or else you may lose the trademark?
It's not quite as cut and dry as you suggest. Besides, in which way was a trademark being violated? Last I knew merely talking about and referencing a celebrity by name was not a trademark violation.
Is it trademark, or IP. If someone made a list of Mickey Mouse jokes, Disney's law department will send them a letter too. Chuck Norris is a person/name but also a persona.
It's not quite as cut and dry as you suggest. Besides, in which way was a trademark being violated? Last I knew merely talking about and referencing a celebrity by name was not a trademark violation.