I've been tracking this (literally on paper). I've moved around 75% of my queries to LLMs from search engines. And, the main reason I use search engines is because of queries on mobile, where the devices still make it much easier to search with a traditional search engine; and the omnibar.
Keep in mind that I'm not counting in my 75% queries where I get my answer from Google Gemini I'm just guessing if you added that in, it would rise to 85-90%.
My thought is if browsers and phones started pushing queries over to an LLM, search (and search revenue) would virtually disappear.
Keep in mind that I'm not counting in my 75% queries where I get my answer from Google Gemini I'm just guessing if you added that in, it would rise to 85-90%.
My thought is if browsers and phones started pushing queries over to an LLM, search (and search revenue) would virtually disappear.