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I prefer Apple Maps from a UX perspective, but where it still can't compete well is search. And I can't believe it still struggles to with it.

An example I ran into was looking for a specific IKEA near Oslo. There are two. The one that's closest to me is a place called Furuset.

Google: https://i.imgur.com/rHu9XOO.png

Apple: https://i.imgur.com/5HaiGny.png

Google has it as the first hit, but Apple doesn't even show it. None of the hits match, they're all either searches (which... what does that mean? If I do a search and one of the hits is "search nearby", why does it want me to another search?) or some kind of IKEA office, not the warehouse.

At the time I didn't know the address, so I couldn't infer the right one from the list. And I was in a car. I tried to zoom in near where I knew it was:

https://i.imgur.com/FrXeyow.png

...But there aren't 10 IKEAs there. Just one.

Apple Maps keeps doing this. I can trust it 95% of the time, but the last 5% is a garbage heap of wrong or missing addresses, or outright wrong directions.

Before you say this is a Norway thing, I've had the same thing elsewhere in Europe, and it once gave me some very wrong turns in New York that put me in the middle of nowhere, in the middle of night.

I was one of the defenders of Maps when it first came out, but every time I try to commit to using it, it fails in some way that drives me back to Google. Google's UX is horrific (when you've searched, selected an address, and asked for directions, why does it take five "X" taps to get back to the main map view?), but it almost never gives me the wrong thing.



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