Lol. Did you misspell profits? You make it sound like some magical grand conspiracy. It's profits. Always has been, and we buy into it because we are consumer whores. The corporations are in charge, so there's your "deep state," I guess, a bald-faced hornet people like you love to keep pretending is something else.
Personal data is very hard to turn into profits. Adtech wants statistical distributions, not granular personal data.
You can turn personal data into statistical distributions with enough effort, but that's expensive and fraught with legal perils when you can get the same statistical distributions easier and cheaper with conventional statistical methods.
Lol. Did you misspell profits? You make it sound like some magical grand conspiracy. It's profits. Always has been, and we buy into it because we are consumer whores. The corporations are in charge, so there's your "deep state," I guess, a bald-faced hornet people like you love to keep pretending is something else.