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> Software companies with sufficient market share take on an almost zombie like quality. No matter how much damage they take internally they are able to continue lurching forward and making money because there is no one else in the space that is a viable option or they have their customers locked into expensive contracts.

/Softwarecompanies/Some companies/g

I wrote a paper for an assignment (maybe ten years ago, ask me for a link, and I'll see if I still have it), in which I called this phenomenon Corporate Inertia, and it isn't only applicable to software companies.

Sometimes the inertia is good - it allows the company to weather bad times.

Other times the inertia is bad, because the company cannot pivot in time to address new challenges or take advantage of new opportunities.

Mostly, the good outweighs the bad - if a company cannot pivot in time because it is so large, it merely buys the smaller company that verified the idea already.



I’ve always described this as “Rome didn’t burn in a day.”




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