The buns already contain so much sugar that they don't really apply.
I did keto for a while and looked at the nutritional information for those burgers, they're not really on the list unless you get them bun-free.
The veggie burgers when bun free do have carbs, but I'd consider them to be borderline okay at 6gm of sugar and non-fiber carbs (1gm of sugar) for 14gm of fat and 19gm of protein for a reasonably solid ratio of 6:33 or ~20%. It's not as good as bacon, but it's probably as good as beans...
Just because this particular item isn't something for folks on a particular diet doesn't disprove the claim. It still is more accepting for people who have various dietary restrictions.
Except for those on a ketogenic diet.