That seems like a strange place to take a stand, since the specific brand of user hostility that pervades Windows 10 seems to have seen its origin in Windows 8
Windows 8’s windows update is always quick and doesn’t interrupt your work for a long period. The only usability issue on it is the start screen, which can be fixed by installing the classic shell.
Couldn’t resist a dig at Apple in a totally unrelated thread, eh?
You know you can use any monitor you like. You don’t have to buy their $6,000 monitor. I’ve used Macs happily for years and have yet to spend that much on a monitor or a stand.
Apple, with the new Mac Pro. Mac starting at $6k, Screen starting at $5k, but the monitor itself is only good on a (I hope) VESA mount, if you want an ordinary desk stand it's an extra $1k.
It's ridiculous to call it an "ordinary desk stand" it's anything but. A 100% perfectly calibrate weightlessly counterbalanced stand is a godsend for those who need it. The rest can get the VESA adapter instead.
Furthermore, this is a product targeting a market that normally spends over $40,000 on a monitor without any mounting gear or stand to do the same work. Apple's display a bargain in context.
If you think this is "an ordinary desk stand" then you are, without one iota of a doubt, absolutely not the consumer who needs or wants the device or even understands it.
Are they really only marketing to those customers? Given the pitch in the keynote, I kinda doubt it. Reminds me of those fancy six figure sports cars that are capable of all sorts of things you would never do on a regular street...”it’s a good price for those who need all that power”...well sure but most of the people who bought it were convinced by the marketing that having all that power was cool and made them seem like a pro, not because they will ever really use it themselves, and the marketers know it.
Without access to Apple’s sales data, I could be wrong though.
I think they really are marketing that monitor only to those customers. People who want the computer but don't expect to be editing feature films with it can get a 5K LG monitor for $1300. (Of course, those people -- even the ones editing feature films, when push comes to shove -- could also probably get an iMac Pro, or even just a "normal" iMac with bumped-up specs.)
Everything I'd read suggests that Avid Media Composer gets along just fine with 4K video on a (non-Pro) iMac, if you bump up to a Core i9, Radeon 580, and 32G of RAM or so. The eGPU or the iMac Pro would be nicer, but the base iMac is still powerful enough it's not going to make you hate life. There were 4K movies being edited on less powerful machines just a few years ago, after all. :)
Did you actually watch the keynote? It's painfully obvious they are marketing it specifically to reference monitor buyers. They stressed the features those customers would care about super hard and made outright comparisons to products only those buyers would even know exist let alone actually buy.
So yes, their primary market target is that group.
That being said, coming out and saying "Hey man, we made this thing that normally costs like $40k for only $5k isn't that pretty impressive?" should resonate with anyone interested in tech. I guess the issue here is that Apple assumed people not interested in this product would just not get all upset about something that doesn't involve them. But that's not how we are these days is it? Seems like people can't help but attack everything they see that doesn't precisely please them.
It's impressive but still a bit too... rarefied. I suppose most people who were upset about it were so because Apple looks like it's bragging “Look, we're not just for billionaires any more, now mere multi-millionaires can afford our products!” And this is entirely Apple's own fault: They've been fostering the idea that their product shows are hugely important and relevant, that their walled garden is where it's at. So of course ordinary people will expect the stuff shown there to (be at least supposed to) be relevant to... Well, ordinary people.
Sure, this screen, and its stand and everything, certainly deserves praise and adulation from its intended target audience. But the place to present it and receive that adulation is at the Obscure Graphic Artists Conference (attendance 837), not an event aimed at the general compunerdy public.
Personally, I'll be impressed when they repeat the feat at human scale and present a monitor that used to cost $5K for $500.
>this is a product targeting a market that normally spends over $40,000 on a monitor without any mounting gear or stand to do the same work. Apple's display a bargain in context.
Sure, the cost of the stand is peanuts to the overall cost, a pro will buy it without a blink - but that doesn't mean it's not overpriced. Same thing happens in every industry where professional tools come with extras and accessories not worth the price, but not worth the time to shop around either when the cost is a tiny fraction of the total
While I'm 99% sure you're just trolling, on the 1% chance you're really not, the OP is absolutely correct in that Apple is positioning their $6000 monitor against $30K+ cinema editing monitors. They really exist. A lot of the Pro Display XDR specs are really very very clearly aimed at competing with them. Those specs may not be something you care about, but let's not pretend it's "yeah, whatever, I can get this other 6K monitor over here that's just as good for $499, man" deal. (Dell has an 8K monitor for under $4000, but the Apple monitor is 2.5 times brighter, has a contrast ratio that's over 750 times better, has 9 different reference modes, variable refresh rates specifically matched for film use -- you know, like a cinema editing monitor? Yeah, that.)
Apple certainly made a bad marketing mistake with this monitor, but the mistake was marketing it as a $5000 monitor with a $1000 stand. If they'd just marketed it as a $6000 monitor -- and if they'd made it clear right then that there'd be a 5K option available for $1300, too -- they'd have saved themselves a whole lot of this nonsense.
To add on to what the other replier said - hilariously the monitor also doesn't come with VESA mounting holes standard - you have to buy an adapter separately for ~$100, so they screw you regardless of which stand option you want.
Not sure why this was brought up under a reply about linux though.
I’m not going to pretend to know the intricacies of their monitor, but what if just drilling holes in the back in accordance with the VESA standard would damage the underlying screen/electronics? So an adapter would be needed, right?
Now what if you’re the guy who wants the expensive stand? Should you also pay for an adapter plate (I assume) for VESA mounting you’d never use? They could include the adapter and adjust price accordingly or they can allow their customers to pick their poison without being forced to buy something they don’t need. Frankly, I think that’s nice.
I bought an ASUS 3440x1440 gaming monitor (the gsync ultrawide with 100Hz “overclock”). It comes with a base that is heavy as hell and has some LED flashlight like component to it that projects the ROG logo onto the desk. Where is that base now? Sitting in my attic inside a trash bag (for a thin amount of protection from dust and dirt) as I have the monitor on one of my two desk arms. I also paid ~$1,200 for this. If I could’ve paid for that monitor without the stand at a reduced price reflective of the cost of that stand, I’d be pleased, quite frankly.
Im sorry, but I really don't understand your perspective. Does Porsche screw their customers when they charge $500 for an oil change? Is Coach "screwing" it's customer by charging that much for a purse? High five audio devices often don't have cabling that consumer devices do - is that screwing the consumer?
I can appreciate that you don't want to pay that much, but how is it "screwing"?
"Does Porsche screw their customers when they charge $500 for an oil change"
Uh, yes? Either they've designed their cars so that routine maintenance is unnecessarily difficult or they're overcharging for it, either way they're screwing you.
As an enthusiast it's been my experience that high end audio stuff is usually designed in a modular way and uses standard inputs and outputs and it's the cheaper, consumer grade gear that often uses stuff like non standard speaker inputs. Although the HiFi market certainly has it's own fair share of overpriced snake oil.
I don't know much about coach specifically so I won't comment on that, but there are plenty of handbag brands that exist purely as a status symbol and charge obscene amounts of money just because customers are willing to pay that much, and yes I also perceive that as dishonest.
Good thing the Apple Watch is such a good bargain then, since all you get from Rolex for $10000 is one nice watch.
Not all things in technology are created for all people. If you think selling a $6000 screen with a $900 discount if you only need a VESA mount because you already have a $2000 desk & mount setup is absurd, you’re not the target market.
Good thing the Apple Watch is such a good bargain then, since all you get from Rolex for $10000 is one nice watch.
A Rolex is a piece of jewelry, a status symbol. Might as well compare it with a Louis Vuitton handbag. What you are saying is that the display is desktop jewelry.
