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If you are producing physical goods then becoming more popular just means that the stores that sell your product run out of stock faster. Then you scale up production.

With an internet based service, if you allow new people to sign up at any time and you become popular and you are not able to scale then you will not be able to service all of your users quickly enough. The people that you have pretending to be AI will be a bottleneck that makes it difficult to scale because you won’t be able to find more people suitable for that job and train them for it quickly enough. Then the business collapses.



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