The business prop is easy and already hinted at by another user here.
People post millions of hours of themselves in natural settings on Snapchat. If you can recognize their settings (objects, environments) and cluster/categorize users then you can target advertising even more intrusively than Google et al already do.
People post millions of hours of themselves in natural settings on Snapchat. If you can recognize their settings (objects, environments) and cluster/categorize users then you can target advertising even more intrusively than Google et al already do.